Living without gluten, casein, soy, eggs and peanuts. Living with ASD and ADHD. Life is good!

Tuesday, March 17, 2009

Chex Cereal = Gluten Free

It looks like not just Rice Chex is gluten free anymore... other Chex cereals are being reformulated to be gluten free too! And not only that, their cereals are also soy free (their vitamin E is not soy-derived)! Hooray! Here's the response I got from General Mills when I thanked them for making their cereals gluten free:

From: <Corporate.Response@genmills.com>
Date: Thu, Mar 19, 2009 at 10:23 AM
Subject: General Mills Web 2009/03/17-4247 AAO

Dear Valued Consumer:

Thank you for contacting General Mills with your inquiry.

Along with Rice Chex, General Mills is reformulating the following Big G Cereals to gluten free status:

o Corn Chex

o Honey Nut Chex

o Strawberry Chex

o Chocolate Chex

o Cinnamon Chex

Production for this cereal has begun and you should begin seeing these cereals available on store shelves soon. All products listed should be available by June 1st, 2009.

As with any reformulated product, both products may be on the store shelves at the same time so consumers are encouraged to read labels/packaging carefully. Consumers should carefully examine the product packaging to ensure that the cereal inside the box is in fact the new, gluten free product. Look for “NOW GLUTEN FREE” or “GLUTEN FREE” on the front/side/back panels.

We hope you find this information helpful. Please let us know if we can help you again.


Sincerely,

Consumer Services

1 comment:

goodfountain said...

Wow, that is terrific!

I wonder if they are responding to consumer demand, of if they've ended up with a board member or senior exec who has (or has a family member) with Celiac disease.